Trade Mission | Expo ANTAD & Alimentaria Mexico 2026

We're recruiting agri-food & beverage and seafood companies to join our trade mission to Expo ANTAD in Guadalajara, Mexico!

Invest Nova Scotia, in partnership with the Embassy of Canada in Mexico and other industry and provincial partners, is recruiting Nova Scotia agri-food & beverage and seafood companies to co-exhibit in the Canada Pavilion at Expo ANTAD & Alimentaria Mexico (Expo ANTAD) taking place in Guadalajara, Mexico from May 18-21, 2026.

Expo ANTAD (Asociación Nacional de Tiendas de Autoservicio y Departamentales, which translates to the National Association of Supermarkets and Department Stores), is the largest tradeshow in Mexico dedicated to the retail sector and it is one of the premier food and beverage exhibitions in the country, attracting top decision-making buyers. Representatives from supermarkets, department and specialty stores along with importers and distributors from Mexico and internationally attend this show in search of new and innovative consumer ready products. More than 40,000 people attend each year.

The key retailers participating in 2026 include Soriana, Chedraui, La Comer, H-E-B, Casa Ley, OXXO, and Liverpool.

Why Participate?

Participating in this program offers a prime opportunity to connect directly with retail buyers and key decision-makers while gaining firsthand insight into the latest trends and innovations shaping Mexico’s retail sector. Companies will benefit from personalized B2B meetings with strategic buyers, supported by comprehensive preparatory materials that include sector-specific market intelligence, practical market entry guidance, and an understanding of retail buyer expectations. Participants will also receive advice on navigating business culture and negotiation practices in Mexico. On the ground, the program features a Trade Commissioner Service (TCS) briefing, guided retail store tours, and a robust B2B program to help companies succeed in the Mexican market.

Co-exhibitor details

As a co-exhibitor in the Canada branded pavilion, each company will receive:

• Dedicated counter/display space including a lockable counter with company logo, a glass display shelving unit, wastebasket and basic electricity.
• Two exhibitor badges (provides early access to show floor).
• In-person briefing and store tour program.
• Tailored B2B meetings organized by our consultant.
• Access to a storage space and a small, equipped kitchen to prepare food (fridge, electrical oven and prep counter)

Co-exhibitor fee: $912.00 ($800.00 + $112.00 HST)

Companies are responsible for all costs associated with travel, accommodations, and meals. Nova Scotia companies may apply to the Export Development Program to help support travel costs to Mexico.

Registration details

To register, click on the "Get tickets" button located on the top right of this page.

Registration deadline: Friday, November 28, 2025

Questions?

For more information, please contact:
Bridget Archibald, Manager, Market Development
Invest Nova Scotia
bridget.archibald@investnovascotia.ca

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